Our charity partner for 2023 is Elephant In The Room.

The concept is to produce a large ‘herd’ of sculptured 4-foot tall elephants which are decorated by professional artists and well know Irish celebrities to create fantastic works of art which organisations and corporations can display in their reception areas and boardrooms to showcase their CSR values and to identify themselves as a business leader that actively supports mental health awareness in their workplace.

The project was created by Brent Pope, who’s dream over the next few years is to eventually see a brightly coloured elephant in every corner of Irish society from the school room to the changing room to the boardroom in sports clubs, universities, and corporates, and in addition to raise hundreds of thousands for mental health charities.

The ‘Elephant in the Room’ movement is an Irish show of support and commitment to destigmatising and normalising conversations around mental health issues and to show that companies across Ireland are willing and ready to support talking about mental health and in doing so support their employees.

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